The smartphone market continues to wrestle in China, based on Counterpoint’s Market Pulse report. Gross sales reportedly decreased 14.2% year-over-year (year-over-year) within the second quarter of 2022. Volumes for the quarter have been 12.6% beneath the extent seen through the extreme pandemic-hit first quarter of 2020, and fewer than half of the all-time peak in 2020. 4Q 2016. The final time gross sales have been beneath this level was virtually a decade in the past in 4Q 2012, the 12 months Apple launched the iPhone 5.
Vivo leads the market
Vivo led the market through the quarter. “In the course of the quarter, Vivo maintained its management. The mid-to-high-end S12 sequence helped Vivo acquire a very good share within the $250-$399 section. The iQOO sub-brand additionally acquired optimistic suggestions from the market, particularly from extra new” based on the report.
honor makes a powerful comeback
So far as smartphone corporations go, Honor has made a powerful comeback. “Honor continues its nice comeback by increasing its offline presence,” stated analysis analyst Mengmeng Zhang. With lockdowns affecting main cities, its protection in lower-tier cities, which skilled fewer lockdowns, is alleged to have helped the model climate the turmoil within the second quarter of 2022. The corporate has managed to take inventory of all main Chinese language manufacturers, together with Huawei, through the quarter. Right here Zhang additionally had a phrase of warning for Oppo and Vivo. “It is time for Oppo and Vivo, often called the ‘kings of the offline channel,’ to take Honor significantly,” Zhang stated.
Apple iPhone 13 the magic continues
Apple additionally noticed a relatively good efficiency through the quarter. Gross sales of the iPhone 13 sequence continued to soar within the quarter.
Xiaomi ‘wrestle’ with sluggish gross sales
Xiaomi noticed a rebound in gross sales in June pushed by fashions such because the Redmi K50 sequence and Be aware 11. “The growing penetration of 5G in China permits Xiaomi to deal with the scarcity of 4G/LTE SoCs. However whereas its merchandise might be seen in cabinets of greater than 10,000 offline shops, Xiaomi continues to be scuffling with sluggish gross sales,” stated analysis analyst Archie Zhang. .
Foldable telephones enable Oppo and Vivo to tackle Apple and Samsung
Apple and Samsung proceed to guide the nation’s premium section. Nevertheless, Oppo and Vivo are leveraging their newly launched foldables to extend the share of the premium section. “Main Chinese language OEMs should not have many choices on the subject of penetrating the premium section dominated by Apple. Gross sales of foldable smartphones within the first half of 2022 have already exceeded these of 2021 with Huawei main the section, adopted by Samsung and OPPO. At the least 4-5 new folding fashions to be launched within the second half of 2022,” stated lead analyst Ivan Lam.