Florida girl sues Kraft for $5 million, says Velveeta microwave oven took longer to make than marketed

Melissa Alonso and Zoe Sottile, CNN Digital

Posted Thursday, December 1, 2022, 1:11 pm EST

The label on the cup of Velveeta’s microwaveable cake and cheese says that the meal solely takes three and a half minutes to organize. However a Florida girl says that is a lie — and is suing the producer for $5 million.

Amanda Ramirez, of Hialeah, has filed a proposed $5 million class-action lawsuit in opposition to Kraft Heinz Meals, alleging the meals maker’s Velveeta Shells & Cheese takes longer to organize than marketed, court docket paperwork present.

Attorneys for Ramirez filed the lawsuit Nov. 18 within the U.S. District Courtroom for the Southern District of Florida, in line with the lawsuit.

The lawsuit alleges that the packaging on the microwaveable single-serve mac and cheese cups that claims it will likely be “prepared in 3½ minutes” is “false and deceptive.”

The product directions say to microwave the cup for 3½ minutes. However Ramirez’s attorneys argue that quantity would not account for the opposite 4 steps required to organize the pasta: eradicating the lid and bag of sauce, including water, microwaving and mixing, in line with court docket paperwork. The additional steps imply it is unimaginable for the mac and cheese to be prepared in simply three and a half minutes, the criticism states.

In an announcement, Kraft Heinz Meals dismissed the lawsuit as “frivolous.”

“We’re conscious of this frivolous lawsuit and can vigorously defend ourselves in opposition to the allegations within the criticism,” a Kraft Heinz Meals spokesperson instructed CNN on Monday.

The lawsuit alleges that Kraft is unfairly taking advantage of the false promoting on the mugs, particularly as a result of clients imagine the well-known model will likely be sincere with them.

Ramirez’s attorneys argue that the corporate is promoting the product at a “vital value” whereas utilizing its “misleading” advertising and marketing of “‘prepared in 3½ minutes,’ which instantly catches the attention of all affordable shoppers.”

Prospects are paying greater than they in any other case would due to the three-and-a-half-minute declare, the lawsuit alleges.

Ramirez is “like many shoppers who need to stretch their cash so far as doable when purchasing for groceries,” the criticism states. However due to the timing declare, she “paid extra for the Product than she would have and wouldn’t have purchased it or paid much less if she had identified the reality.”

Along with $5 million in damages, the plaintiff can also be in search of punitive damages from Kraft Heinz Meals Firm and is in search of an “order to stop the deceptive promoting” in addition to “compulsion to interact in a corrective promoting marketing campaign,” in line with court docket paperwork.

CNN has reached out to Ramirez’s attorneys for additional remark.

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