Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale their efforts and focus on more hands-on initiatives. The Benefits of Marketing Automation Marketing automation allows businesses, both small and large alike, to run complex marketing activities with limited resources. It’s a huge time saver, allowing marketers to set up campaigns long before they need to be executed….
The post Glossary: Marketing Automation appeared first on The Daily Egg.